The Cisco Store Patching Station

The Patching Station

The Cisco Store leverages Cisco and Cisco partner technology to power its retail environment. Most recently, we expanded our usage of Webex Connect to power an engaging customer experience at Cisco Live Americas in Las Vegas this past June.


A more efficient retail experience

Webex Connect, an enterprise-grade Communications Platform as a Service (CPaaS), enhances shopping experiences by enabling customers to resolve issues swiftly through seamless interactions. With Webex Connect, you can integrate or develop responsive chatbots, crafting a user-friendly and unique shopping experience that simultaneously frees employees to handle more complex inquiries.

The Patching Station

At Cisco Live in Las Vegas this past June, the Cisco Store took the unique capabilities of Webex Connect to another level. Customers had the chance to take a piece of the event home with them by personalizing their new Cisco merchandise with Cisco Live patches.

The customization process was quick, easy, and accessible from attendees’ mobile phones. By scanning a QR code, attendees could initiate a conversation using Apple Messages for Business or Google Business Messages to choose their Cisco merchandise and indicate exactly which patch(es) they wanted and where they wanted them placed. Shoppers would then receive their order numbers and an estimated wait time via text after they dropped off their items at the Patching Station.

On the back end, the Patching Station staff would immediately receive the order details via Webex Connect and could mark order statuses and update wait times. Shoppers could even watch their orders being created at the station! Once their items were finished, shoppers would receive a text alert for pick-up.

By building this seamless customer journey with Webex Connect, attendees were able to experience forward-thinking retail technology in action and receive a keepsake to commemorate their time at Cisco Live. The Cisco Store strives to create these unique moments for customers to demonstrate the power of Cisco’s technology integrations in retail.

Curious to see the Patching Station in action? Check it out on the Cisco Store Tech Lab YouTube channel now!


Interested in demonstrating your technology? Please reach out to set up an activation with us!

If you would like to bring your customers through the Cisco Store Tech Lab as a stop on your CXC Tour, you can also schedule your visit now – we’ll have the Tech Lab personalized just for you!

You can also learn more about Webex Connect via the retail solutions page or by connecting with an expert now.

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